The key is to be simple, good looking, and still include all of the necessary information.,
At the start, you probably have business cards that you are handing out.
Do you explain what you do?
Do you explain the advantages of your services?
Do you indicate that you are responsive to queries about your services?
A web page doesn't have to be the slickest or do everything to be of extreme value. Think about what you would put into a business brochure. If you have great pictures, then add them to the site. Remember that the visitors to your site are looking at it for the first time. Don't worry about how it appears to you. Your concern is that folks find the site and can learn something on the site that will lead them to call you for an estimate or an appointment.